Built To Scale.

Five lessons from Apple and Nordstrom that Kara Buckner and Michael Hart of The Reversal Collective now apply to startups.

In a world where AI has made everything faster and easier, it’s easy to think a computer can also write a serviceable brand strategy. But while AI does a great job of analyzing data and driving efficiencies, building a successful brand and creating compelling ways to connect with people is (so far) best done by smart people, not smart machines. In this session, long-time agency veterans, Kara Buckner (former President and Chief Strategy Officer at Fallon) and Michael Hart (Founder and former Chief Creative Officer at MONO) share five lessons they’ve learned from working with brands like Apple and Nordstrom that they now apply to startups in their new company, The Reversal Collective.