Going To Market.

Marketing and sales for early-stage SaaS founders.

Early-stage founders have to make a lot of go-to-market decisions before they have the budget or team to do everything the “right” way. What positioning work actually matters right now? What can you do yourself? When do you need a salesperson? Which parts of your marketing can wait? And where is outside help actually worth paying for? Erin Miska and Barbara Knott will walk through the early-stage GTM process from both the marketing and sales sides, including what founders can skip, what they should own themselves, and where getting help can make a meaningful difference. Then they'll turn the second half of the session over to founders in the room for open Q&A.