Who, What, and How.

Clarify your customer and build your sales foundation.

Building a successful business requires more than a great idea. You need to understand who you are serving, validate what they need, and develop a practical approach for turning customer interest into revenue. Led by Christina Pecoraro, founder of Lotus Business Solutions, this interactive workshop will help entrepreneurs strengthen their understanding of their ideal customer and build a more focused approach to sales. Christina will be joined by Nick Tietz, founder of ILT Academy, who will contribute insights on customer discovery, validation, and lean startup principles.